Apple on Tuesday unveiled an enhanced lineup of iPhones, featuring a sleeker iPhone Air, while holding prices steady despite U.S. President Donald Trump’s tariffs impacting the company’s profitability.
The iPhone Air boasts a high-density battery and a new processor, with pricing starting at $999. Wall Street analysts had closely monitored whether Apple would raise iPhone prices or offset tariff expenses through other means, such as higher costs for models with expanded storage.
“We’re taking the biggest leap ever for iPhone,” Apple declared, describing it as the most durable iPhone to date. It incorporates the A19 Pro processor, which the company has optimized for superior energy efficiency and performance to complement the device’s slimmer battery design. Competitors like Samsung already offer smartphones touted for their ultra-thin profiles.
Positioned between Apple’s other models as analysts anticipated, the iPhone Air joins the iPhone 17 and iPhone 17 Pro—the latest
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