A mother has urged parents to scrutinize children’s clothing before purchasing after discovering disturbing messages printed on her young daughter’s dress. Savannah, a concerned parent, shared her alarming find on TikTok, where her video has amassed over 23 million views.
The dress, adorned with bunnies, jelly beans, and chicks, appeared innocent at first glance. However, during her daughter’s nap, Savannah examined the tiny text scattered across the garment and was shocked by its content. Among the phrases, one read: “Want to have an Easter egg hunt under the covers?” Another stated: “This coupon entitles you to one free peep show!” Additional messages included: “Let’s pretend we’re rabbits and do whatever comes naturally,” and “My tulips (two lips) want to be on your tulips.” The most bizarre, according to Savannah, was: “You’ve been the best husband and friend a girl could have ever asked for.”
The TikTok community reacted with outrage, with over 20,000 comments reflecting shock and disgust. One top comment simply read, “WTF,” capturing the prevailing sentiment. Others labeled the dress “disturbing,” “nasty,” and “ew,” while some questioned where it was purchased. One user lamented, “The world is so perverted now.” A few suggested the text might have been an innocent mistake, with one commenter noting, “Aww, maybe it was an accident & they accidentally wrote all that.”
Internet sleuths traced the dress to Lele & Co., a U.S.-based small business. The company swiftly removed the item from its website and social media, destroyed all remaining stock, and issued a statement: “Please rest assured that this does not align with the values I uphold or support. We are in the process of taking any and all necessary legal actions against the vendor.” Lele & Co. also confirmed they were in contact with Savannah, addressing the issue directly. The statement concluded by defending the brand’s integrity against “slander based on unfounded claims” and expressing gratitude for the concerns that brought the matter to light.
This incident echoes a prior controversy last December, when a $8 Kmart children’s Christmas T-shirt sparked debate among Australian parents. One mother questioned its appropriateness on TikTok, only to face pushback from others who argued, “It wasn’t that deep,” or “There’s a lot of hills to die on in relation to kids’ fashion. This isn’t one.”
Savannah’s warning underscores the need for vigilance when selecting children’s clothing, as seemingly harmless designs may conceal inappropriate content. News.com.au has contacted Savannah and Lele & Co. for further comment.
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