Analysts highlight that over 1.1 million voters aged 21 to 49 will likely shape the outcome of the Sabah state election on 29 November.
Bilcher Bala and Syahruddin Awang Ahmad urge political parties to address this group’s concerns with solid plans on the economy, living costs, and jobs.
Election Commission data shows 1784843 eligible voters on the August roll.
This includes 406950 aged 21-29, 426170 aged 30-39, and 313102 aged 40-49—totalling 1146222.
Other groups comprise 224128 (50-59), 171682 (60-69), 126979 (18-20), 75620 (70-79), 24873 (80-89), and 15339 (90 and above).
Bilcher and Syahruddin note these young to middle-aged voters form the biggest bloc and decide based on logic, not emotion.
Bilcher from Universiti Malaysia Sabah says they actively engage in politics and often swing seats in state and parliamentary races.
“They are building careers, families, and budgets,” he told FMT.
“Economic security, steady jobs, and a stable political scene top their list,” he added, citing high living costs, post-pandemic woes, and development access as worries.
He warned that flashy or populist pitches won’t work; they demand proven policies.
“Voters seek evidence, not catchphrases,” he said, pushing for trustworthy candidates to drive Sabah’s agenda.
Syahruddin from Borneo Geo-Politics & Electoral Studies said middle-aged voters bear heavy financial loads for homes.
“They crave stability plus extra income and lasting jobs—essentially, a predictable life,” he said.
He advised parties to move past MA63 talk and offer broad economic policies for quality jobs.
“Focus on solid investments, curbing local inflation, and affordable homes.
“Keep manifestos practical, emphasising efficient governance and strong services,” he said.
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