Thailand has repealed its long-standing afternoon alcohol sales ban, a decision hailed by the restaurant industry as a catalyst for increased revenue, enhanced tourism, and economic growth.
On September 11, Sorathep Rojpojchanarat, president of the Restaurant Business Association and honorary adviser to the Thailand Hostel Association, lauded the move, expressing gratitude to both the previous administration and opposition parties for heeding the concerns of business owners.
The prohibition, which barred alcohol sales in restaurants from 2 p.m. to 5 p.m., stemmed from a 1972 Revolutionary Council Order. Sorathep described the regulation as obsolete, noting that it had persisted for over 53 years despite Thailand’s emergence as a premier global tourist destination.
“The abolition of this ban is a crucial step toward invigorating tourism and supporting businesses that have endured significant challenges for decades,” Sorathep told reporters.
The Restaurant Business Association projects a 20% to 25% surge in sales for restaurants and related sectors, including beverage suppliers. Afternoons are a prime time for tourists to dine, often pairing meals with drinks while engaging in leisurely conversations, a practice previously disrupted by the restriction.
The former ban frequently irritated visitors, who were either refused alcohol or deterred from ordering meals during the restricted hours, resulting in substantial missed business opportunities, according to the association.
“This reform removes a long-standing barrier, aligning Thailand’s hospitality sector with the expectations of global travelers,” Sorathep added.
About The Author
