British American Tobacco (M) Bhd will increase the prices of all its cigarette brands starting 21 November, following the excise duty hike announced in Budget 2026.
The company said the revised prices have been approved by the Ministry of Health. The new recommended retail prices are:
- Dunhill: RM18.20 (up from RM17.70)
- Benson & Hedges: RM18.40 (up from RM17.90)
- Peter Stuyvesant: RM16.70 (up from RM16.20)
- KYO: RM14.00 (up from RM13.00)
- Rothmans: RM12.90 (up from RM12.40)
- Luckies: RM12.40 (up from RM12.00)
Managing director Nedal Salem described the excise increase as “moderate” and a positive move, noting that the last hike was ten years ago.
He warned, however, that sharp price jumps in the past have fuelled the illegal cigarette trade, which now makes up 54% of total consumption in Malaysia.
“The black market undermines public health goals, compromises safety, and deprives the government of revenue,” Nedal said.
He praised enforcement agencies for their ongoing efforts and welcomed the RM700 million allocation to strengthen anti-smuggling operations.
“We fully support the government’s initiatives and urge Malaysians to buy only legal products and report illegal cigarettes through the JomLapor website,” he added.
Effective 1 November, excise duty on cigarettes rose by 2 sen per stick, while duties on cigars, cheroots, and cigarillos increased by RM40 per kg. Heated tobacco products now carry an additional RM20 per kg of tobacco content.
In a separate move to encourage quitting, the government has extended the import duty and sales tax exemption on nicotine replacement therapy products — such as nicotine mist and lozenges — until 31 December 2027.
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