Sabah Umno must rebrand itself as a strategic partner that champions local aspirations rather than attempting to reassert its historical dominance in the state.
Research fellow Syahruddin Awang Ahmad of Universiti Malaysia Sabah noted that local sentiment has become a significant factor in the political landscape, as reflected in the results of the previous state election.
The election held on Nov 29 last year saw local entities Gabungan Rakyat Sabah and Warisan securing the majority of seats.
In contrast, Barisan Nasional managed only six seats, while PKR lost two traditional strongholds and DAP failed to secure any seats.
Prioritising strategic partnerships
To remain competitive, the party needs to dial down its push for dominance. Syahruddin told FMT that such a shift would help position the party as a strategic collaborator rather than an external threat.
He added that the party must strengthen cooperation with local parties while offering a more inclusive and realistic development agenda for the people of Sabah.
This sentiment was echoed by Sabah Umno treasurer Salleh Said Keruak, who recently stated that the party must review its role in the state.
With voter support currently split among several different parties, he emphasised that clear direction, strategic cooperation, and effective partnerships are the only way forward.
Empowering the next generation
University lecturer Arvin Tajari of Universiti Teknologi Mara highlighted the importance of leadership renewal.
He suggested that the party must promote its next generation of leaders, particularly from the youth and Puteri wings, if it intends to stay relevant in the changing political climate.
Currently, the voices of these younger members remain somewhat muted in the political arena.
Arvin noted that elevating these figures is vital to prove that the party possesses a fresh generation of capable leaders ready to address the needs of modern Sabah.
