Malaysia looks set for more Chinese and Japanese tourists through bolder promotions aimed at big spenders.
Tourism, arts and culture minister Tiong King Sing said drives target Japan, China, Singapore, and Europe, highlighting lesser-known spots.
Promoting Hidden Gems
Outsiders often know just Kuala Lumpur and Sabah, ignoring other states, he noted.
Promotions must intensify for second-tier cities – places with strong economic and tourism potential but lacking global fame.
Tiong spoke after launching the Rasa Malaysia campaign, tied to Visit Malaysia 2026 and backed by Oriental Kopi, with chairman Tengku Hishamuddin Zaizi present.
Balancing Safety and Growth
Safety steps must keep tourists confident without curbing outreach, which fuels economic gains for small and medium enterprises.
